Kine Haugen is the founder of IDEA DESIGN and the mind behind Stories by Kine. She is Norwegian by birth, but a true Italian by heart. Two things triggered her entrance into the clothing business: she wanted to wear shirts, but couldn´t find one she loved. There was always something wrong; the buttons, the cut, the length, the collar or the cuffs. Secondly she found it really annoying to have found something she liked only to find it gone or discontinued the next year. If she likes something, she wants more of it. Having been the proud supplier of her own shirts for some time now, she realize a lot of people think just like her.

Passion
The passion for classic style, taste and understated elegance are all important sources of inspiration. Also the passion for things made by hand, the traditions and cultures of different countries are important drivers in what we do. We don´t seek to produce at low cost, but we might decide to produce some items in typically low cost countries, but only because of the unique craftsmanship we find there. We like to follow the craftsmanship and seek to establish contacts and friendship where  proud and skilled hands are at work.